My buddy Randy Bryan asked me this week how we are using Facebook as a part of our strategy. I don’t think we are doing the greatest job at it – it could be better. But, we do have a simple approach that might help you if you are thinking about breaking in to the Facebook phenom:
First, create a Fan Page. If you haven’t done that yet, click here for all the info you’ll need.
Second, put every stinking event, tweet, status update, picture, video, sermon podcast, etc that you can into the fan page. This is the key to the whole thing. Don’t waste people’s time with ridiculous stuff, but get everything in there that you can. You MUST have NEW information on your fan page at all times!
Third, train everyone in your church to become a fan and “like” or “comment” or “rsvp” to events. This gets you into their news feed. That is your goal…to get into everyone’s news feed!
Fourth, get someone to do a status update once a day. A daily prayer request or Bible verse works great.
Fifth, if you have the money, do some facebook targeted ads. Crazy cool stuff. Find your local target and nail them with a good ad that links to your website or your event on Facebook.
