Archive for the ‘Marketing’ Category

Yesterday I posted about why I am ok with paying more sometimes.
Today, ways for companies to win my heart:

Make it simple. Whatever “it” is, IT must be simple.
Give me my own account rep. I know its not “real” but have them take notes on me. Train them to act like they know me.
DO NOT try [...]

This week we had to cancel our internet service with Clear at our offices. Clear has an amazing product at an absolutely unbelievable price if you ask me. We never would have ditched them, but we couldn’t get a good signal because of the 3 story high nasty metal building we are in. The area [...]

Leading up to launch we did lots of doorhangers, handout invitations, postcards and personal letters to people in our database. For launch Sunday we went as all out as we could with two weeks of newspaper ads and a direct mail piece to the closest two zip codes…

We ordered a 20,000 piece mailer to advertise our December preview service last week. Yesterday it came in. It was beautiful. The best mailer I’ve ever seen come from a church…creative, slick, simple…
But when I flipped it over I literally almost threw up all over the place. It had the wrong date on it. I [...]

My buddy Randy Bryan asked me this week how we are using Facebook as a part of our strategy. I don’t think we are doing the greatest job at it – it could be better. But, we do have a simple approach that might help you if you are thinking about breaking in to the [...]


Pastor Zak White

The church Zak pastors:RevYourLife.com


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Zak's Tweets:

  • Love me some Chick-Fil-A but every time I go in one at lunch you can't even find a seat. Build more? Build bigger? 5 hrs ago
  • what is a superhero movie where the hero gives their life for humanity or someone else? GO. 6 hrs ago
  • Hey Revolution Church! Anyone got a small table with four chairs, easy to move that I can use on Sunday during church? 8 hrs ago
  • Message Series starting on Easter Sunday: Raising G-Rated KIDS in an X-Rated WORLD! Gonna be a BLAST! http://twitpic.com/18xyt4 8 hrs ago
  • 1st ever LifeHouse Group met tonight. 17 adults. Week 1 and time to multiply!!!! 21 hrs ago
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