Leading up to launch we did lots of doorhangers, handout invitations, postcards and personal letters to people in our database. For launch Sunday we went as all out as we could with two weeks of newspaper ads and a direct mail piece to the closest two zip codes…
We ordered a 20,000 piece mailer to advertise our December preview service last week. Yesterday it came in. It was beautiful. The best mailer I’ve ever seen come from a church…creative, slick, simple… But when I flipped it over I literally almost threw up all over the place. It had the wrong date on it. [...]
