Tag Archive - direct mail

Newspapers, Direct Mail & Web Traffic

January 25, 2010 in Marketing, Revolution Church with 1 Comment

Over the course of our Pre-Launch stage at Revolution Church, we had to make the same decisions everyone has to make when planting a church. A big decision to be made is always how to market and how much to spend on marketing.

Bil Cornelius told me recently that if he had it all to do over again he’d spend 80% of his money before launch on marketing. WOW!

Leading up to launch we did lots of doorhangers, handout invitations, postcards and personal letters to people in our database. For launch Sunday we went as all out as we could with two weeks of newspaper ads and a direct mail piece to the closest two zip codes.

Check out what it did to our web traffic. Crazy cool. Our unique hits on the website tripled.

Was it expensive? YES. Was it a headache? YES. Was it worth it? YES YES YES.

I’d pay to get the church logo and info in front of triple the people anyday.

Interesting stuff…just thought I’d share.

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God Works Through a Printing Company

November 4, 2009 in GOD, Marketing, Revolution Church with 3 Comments

We ordered a 20,000 piece mailer to advertise our December preview service last week. Yesterday it came in. It was beautiful. The best mailer I’ve ever seen come from a church…creative, slick, simple…

But when I flipped it over I literally almost threw up all over the place. It had the wrong date on it. I immediately retraced my steps through email, etc and found out exactly what I initially thought – that this was 100% my fault.

When you plant a church you have 10,000 times the info that any one person SHOULD  HAVE swimming around in your head. Dates, names, places, times, meetings, orders, prices, and more. And sometimes it gets all jumbled no matter how organized you are.

I barely slept last night because of the stress from my mistake. How could we fix it? The worst option was a sharpie marker, the one we landed on was printing 20,000 labels and sticking them over the mistake and the best was a reprint. But we couldn’t pay for the mailer the first time…how could we ever do a reprint?

At about 2am, I prayed a simple prayer…it went something like this: “God please work a miracle so that we can REPRINT this mailer.”

PRINT PLACEWhen I got up this morning a friend called with a $200 donation towards reprinting the mailer. A little later, another $100 was given. Then, the vice president of PrintPlace.com called me. He wanted to help, even though this was 100% our mistake.

He made an unbelievably GENEROUS offer. This was the GOD miracle.

God can do anything you know? Far more than we ever imagined or dreamed. ;)

By the way, I have been using printplace.com for over 5 years now to print everything including custom booklets, business cards, direct mail pieces, rack cards, and postcards. They always have the most competitive pricing and turnaround time. Nobody beats them. I would have recommended them to you years before this week.

Order your next piece from them!

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