Tag Archive - Marketing

Get Unwrapped this Christmas

We finished planning out our Christmas message series a couple of weeks ago and today, our mailer came in!  Check out the pics below. This card will be going out to 15,000 homes in our area.

At The Connection Church we have a core conviction: the greatest message deserves the greatest marketing.  We believe that people need to be reached.

There are TONS of people in Kyle that don’t know God.  There are families without hope, people without support from others, and a lot of hurt.

The purpose of these mailers we do is to let everyone know we are here.  We don’t want a single person in the Kyle area to be able to say that they have not heard of TCC.  Most churches don’t have any kind of a marketing strategy.  We like to ask ourselves this: would people even know how to get to your church if they decided to go one day?

Or, even better, what about going to people instead of just waiting for them to come to you?  The Bible talks about that concept A LOT.

We have the greatest story of all time to share, but no one’s listening.  Sometimes, the church has a problem communicating, and so with every message series we do, we take steps to change that.

And let me just say this:  yellow page ads and microsoft clip art are not helping us!  There is a better way to communicate with our world.  It’s authentic, it’s loving, and it takes time and effort.

That said, here is our effort for this December!  Unwrapped is going to be an INCREDIBLE series!

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Sometimes Books are LOOONNNNGGGG.

Usually after I finish a book, no matter how much I love it, I feel it was too long. Sometimes, I don’t understand why we can’t say things in simple, short ways. I love the idea that if you can’t say it in a simple way, then you probably don’t understand it yourself.

Seth Godin had an interesting post on this today.

Something that comes to mind is the book that Tim Stevens is working on. He keeps talking about his word count and how it has to reach a certain number of words to be done. Do publishers tell you how many words they want in the book? If so, that is TERRIBLE. Why not just write the book and say what you want to say. Having a contract with a required word count in it would encourage the writer to add extra junk that doesn’t need to be in the book and ultimately wastes my (the reader’s) time.

:) Just some thoughts. What are yours?

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