Yesterday I posted about why I am ok with paying more sometimes.

Today, ways for companies to win my heart:

• Make it simple. Whatever “it” is, IT must be simple.
• Give me my own account rep. I know its not “real” but have them take notes on me. Train them to act like they know me.
• DO NOT try to get me to sign up for your charge card.
• If I have to return something keep it simple.
• If you get my order wrong, fix it. Fast.
• If I am loyal to you, be loyal to me. (great example is Starbucks gold card program)
• Use technology. When I go to my dentist, I sit down at the computer to fill out paperwork and update info. I love that!
• Make sure I can try your product before I buy it. Make sure when I have questions that your sales staff can answer me clearly. (the Apple Store does this very well)
• I want to be able to buy it in person AND online, for the same price.
• Get your staff to say “my pleasure” or “thank you” often. (Chick-Fil-A does this very well)
• Smile while you sell. Whistle while you work. Don’t be a jerk.
• Have a no contract required option that isn’t ridiculously over priced. I’ll pay more to have it my way, but I won’t let you rip me off. And if I can’t have it my way I’ll go somewhere else.