Tag Archive - strategy

Ways to Win my Heart

March 10, 2010 in Marketing, Pop-Culture, Rants with 2 Comments

Yesterday I posted about why I am ok with paying more sometimes.

Today, ways for companies to win my heart:

  • Make it simple. Whatever “it” is, IT must be simple.
  • Give me my own account rep. I know its not “real” but have them take notes on me. Train them to act like they know me.
  • DO NOT try to get me to sign up for your charge card.
  • If I have to return something keep it simple.
  • If you get my order wrong, fix it. Fast.
  • If I am loyal to you, be loyal to me. (great example is Starbucks gold card program)
  • Use technology. When I go to my dentist, I sit down at the computer to fill out paperwork and update info. I love that!
  • Make sure I can try your product before I buy it. Make sure when I have questions that your sales staff can answer me clearly. (the Apple Store does this very well)
  • I want to be able to buy it in person AND online, for the same price.
  • Get your staff to say “my pleasure” or “thank you” often. (Chick-Fil-A does this very well)
  • Smile while you sell. Whistle while you work. Don’t be a jerk.
  • Have a no contract required option that isn’t ridiculously over priced. I’ll pay more to have it my way, but I won’t let you rip me off. And if I can’t have it my way I’ll go somewhere else.
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5 Steps for Churches Wanting to Break Into the Facebook Phenom

September 24, 2009 in Blogging, Marketing, Technology with 1 Comment

Facebook

My buddy Randy Bryan asked me this week how we are using Facebook as a part of our strategy. I don’t think we are doing the greatest job at it – it could be better. But, we do have a simple approach that might help you if you are thinking about breaking in to the Facebook phenom:

First, create a Fan Page. If you haven’t done that yet, click here for all the info you’ll need.

Second, put every stinking event, tweet, status update, picture, video, sermon podcast, etc that you can into the fan page. This is the key to the whole thing. Don’t waste people’s time with ridiculous stuff, but get everything in there that you can. You MUST have NEW information on your fan page at all times!

Third, train everyone in your church to become a fan and “like” or “comment” or “rsvp” to events. This gets you into their news feed. That is your goal…to get into everyone’s news feed!

Fourth, get someone to do a status update once a day. A daily prayer request or Bible verse works great.

Fifth, if you have the money, do some facebook targeted ads. Crazy cool stuff. Find your local target and nail them with a good ad that links to your website or your event on Facebook.

  • Facebook
  • Twitter